case study | Gooden Center

Problem: Low Brand Awareness

For over 50 years, The Gooden Center, nestled in a historic area of Pasadena, has been considered the best Rehabilitation and Recovery center in Southern California. Their reputation was solid, but their outreach materials were outdated. Their brand had relied soley on word of mouth for too many years, and now few people knew what “The Gooden House” was all about. They came to us when they were under enrolled and the phones were not ringing. We solved that problem by redesigning their website and providing fresh branded photography, well crafted language and a gorgeous silent moving picture video that serves as the website's Homepage.

Solution :
Website Design, Video, Brand Photography, Language & Messaging

• > language | We crafted new language to describe the Gooden Center from the point of view of the CLIENT, the CLINICIAN and the FAMILY, target markets that we researched and identified. We created a new compelling slogan and a new graphic identity
• > website | Rewriting and re-working the existing website made a dramatic uptick in user engagement.
• > video | The beautiful homepage video expresses the Gooden experience beyond what words.
• > photography | Branded photography refreshed all the collateral including website, facebook posts and print.

result: 31% increase in admissions since website launch