case study | laane

Problem: Low Brand Awareness

The Los Angeles Alliance for a New Economy (LAANE) celebrated 20 years of helping Angelenos get fairer wages and better working conditions. A historical look-back campaign pulled from the archives offers the world a taste of LAANE's impact on our community and the community at large.

Solution :
Pulled from the archives, we created an impactful Social Media Campaign highlighting great moments in LAANE's history.

Result: Heightened brand & community awareness and elevated interest in LAANE's 20-year Celebratory Gala.