• Edge and Corn

    April 6, 2017

    Edge and Corn: The Formula for Success

    OUT OF MY HEAD By Bill Burnett – March 30, 2017

    Here at Good Citizen’s Mission Street headquarters in beautiful South Pasadena, we have discovered the formula for what works in modern culture. You can bank on it.  To be successful, a film or TV series or music act must be a combination of either Corn with Edge or Edge with Corn.

    The easiest way to illustrate this concept is by comparing two of the most successful music groups of the 1960s.  The Beatles were Corn with Edge.  The Rolling Stones were Edge with Corn.  The Stones were Street Fighting Men, who also sat and watched As Tears Go By. The Beatles Wanted to Hold Your Hand, but they also knew how many holes it takes to fill the Albert Hall and what it was like to be dead.

    Examine any standout success and you’re sure to find this Corn/Edge dichotomy.  Some recent examples:  “La La Land”: Corn with Edge. It was a classic Movie Musical love story that ended coldly. “Moonlight”: Edge with Corn.  A gritty tale of street hoodlums who fall in love. No wonder the Academy was confused. 

    Lady Gaga is Edge with Corn.  She came on as a shape-shifting freak show, but has morphed into a veritable crooner.  Beyonce is Corn with Edge. Starting as a sweet Destiny’s Child and always a devout Christian, she’s now an Amazon Queen, the world’s sexiest bombshell and an unpredictable artiste’. 

    Other examples:  All the Pixar films are Corn with Edge.  Laika Animation opts for Edge with Corn. South Park is Edge with Corn.  The Simpsons are Corn with Edge. “Transparent” is Corn with Edge.  “House of Cards”, Edge with Corn.  “Close Encounters”: Corn with Edge.  “District Nine”: Edge with Corn.

    South Pasadena, by the way, is Corn with Edge:  Old world charm mixed with modern Eclectic Edginess.  That’s why we love it. Drop by our office for a steaming cup of Corn with Edge.  And remember…you heard it here first.

    Bill Burnett is the Creative Director of South Pasadena’s Good Citizen Media Group.


  • Prove Your Impact

    March 21, 2017

    “We can’t spend money on programs just because they sound good…”

    “There’s no demonstrable evidence they’re actually helping…”

    “We’re going to spend a lot of money. But we’re not going to spend it on programs that cannot show that they actually deliver the promises that we made to people…”

    —Mick Mulvaney, White House Budget Director

    The new decision makers in Washington want to cut programs like yours. They say you’re not doing any good! Its up to you to prove them wrong.

    Last April we shared an article from the Non Profit Quarterly about the Overhead Myth. Too many of us believe that a low overhead characterizes a good nonprofit. But it’s not about how little we spend, it’s about how much good we do.

    Good Citizen Media Group can help you show the world–and the Washington bureaucrats–that your programs are producing astounding results.

    Read more about the Overhead Myth

  • Good Citizen Wins BEST IN SHOW!

    March 7, 2017

    The American Advertising Federation of Fort Wayne gave its highest award to a cartoon version of the hilarious song “The Guest” penned by Good Citizen’s Creative Director Bill Burnett and songwriting partner Peggy Sarlin. The brilliant, multi-style animation was done by the students at Huntington University’s Digital Media Dept. under the guidance of Steve Leeper. But this wasn’t an event for kids…our competition was the finest professional adult ad guys in the midwest! Song performed by Bill Burnett and Suzy Williams. Give it a look, a listen, and have a good laugh!

  • Common Good Film Festival Postcard Front

    Giving the Common Good a Good NEW Look

    February 23, 2017

    We and our friends at Claremont School of Theology are proud to present a Refreshed Brand Identity on a classic even. Re-Branded, Re-Skinned… Claremont’s Whitehead Film Festival has a new name and a new look.

    Read the full case history

  • Father Greg Boyle : Salvation Through Compassion

    January 12, 2017

    “To what ought we to give our hearts?” asks Father Gregory Boyle, activist and founder of Homeboy Industries. Check out the rest of the clip in which he talks about salvation through compassion. How do you show compassion?

    This short film is part of series produced by GCM celebrating California Humanities 40th anniversary.

  • L. Frank Manriquez : Artist & Activist

    January 9, 2017

    Artist and activist L. Frank Manriquez shares what HUMANITIES means to her how she continues her ancestor’s legacy in present day. How are you continuing your legacy?

    This short film is part of series produced by GOOD CITIZEN MEDIA celebrating California Humanities 40th anniversary.

  • South Pasadena Banners

    South Pas' Cali-centric Holiday Banners

    November 26, 2016

    IT’S A BANNER DAY! The City of South Pasadena has installed our new Holiday Banners, a campaign conceived, designed, written, and photographed by Good Citizen Media Group. They’re all over Mission and Fair Oaks. Check them out!

  • Isabel Allende : Talk to each other, especially when we disagree

    October 16, 2016

    Isabel Allende, the great Chilean-American author, talks about what it means to be human in this time of separation and fear. We interviewed her recently for Cal Humanities.